Why bother with social media? Here’s why…

Based on the book Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman, this video hammers home all the reasons why businesses can no longer afford to scoff at social media.

Despite the slightly over-dramatic Fatboy Slim soundtrack and strange parallels — like likening the rise of social media to the industrial revolution — this video makes some strong points. Like the fact that social media is now the number one activity on the web, rather than porn. And the fact that “if Facebook were a country it would be the world’s third largest.” And the nugget that YouTube is the second largest search engine in the world.

If you needed any more convincing that social media is here to stay — and is more influential than advertising — grab a cuppa and watch this video. Then think about how you can get a piece of the action — after all, you’ve got to be in it to win it.

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